There is nothing new about preselling because it has been around for ages, but we think many online marketers are really too lazy to try to learn how to do it. Yes, this is the one writing technique that we feel can be more important than anything else because it has the power to create trust and move people to take action – and it is not sales copy. You need to presell and do it the right way, and we want to help get you started on the right foot.
One of the objectives of preselling is to increase trust that your readers have in what you say about the product. One effective way to achieve this is to use an expert testimony or review where an industry expert gives feedback about the product that you’re preselling. By simply using an expert testimony along with your presell you’ll be able to make your prospects a lot more comfortable with the product since they’ll see it being endorsed by someone who is trusted. But if you cannot find anything already written, then search and find some industry expert, and if they have a site then you can give them exposure in exchange for the testimony. Keep in mind that if your site does not look professional, then people may not feel comfortable about the idea.
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Another type of presell is the product review even though it is written differently from other presell approaches. But with a review it becomes even more important for you to have actually used the product, read it or whatever. You’re highlighting the positive side of the product in your review and the benefits that you yourself experienced. Preselling is about communication that works, and that means you can talk to your target audience in the words and language they use on a daily basis. Be sure to track the clicks on the link to the sales page at the end of your presell so you can measure your results. Any preselling copy is only as good as the traffic going to it, so that is something you have to get right from the beginning.
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Always do your homework before you begin writing the presell such as making sure people want the product. The best products are those that your market continues to buy year-round and every year, as well. Since preselling is not about selling, it takes a lot more effort to convince someone to check out the product you’re going for. Nothing beats preparation and being organized with all you need right in front of you before you begin writing.
You will discover the best conversions for your presell will come from the right traffic which is targeted and high quality.
Every presell that you write should be focused on creating and presenting a better picture of the product that is being promoted, so that the prospect finds it easy to reach to a buying decision.
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